What This Means
For every $1 you spend on ads, you get $3 back. With a 40% margin, your net profit is $1,000 on $5,000 spent.
What This Means
You spend $40 to acquire each customer who pays $120 on average. Your CAC is 33% of AOV — a healthy ratio.
What This Means
You need to generate $1.35 in revenue for every $1 spent on ads just to break even. Anything above 1.35x is profit. Your gross margin is 71%.
What This Means
From 5,000 subscribers, expect ~1,250 opens, 188 clicks, and 47 sales at $97 each. Revenue per subscriber is $0.91. Improve open rates for the biggest lift.
What This Means
From 10,000 visitors, your funnel produces 3,000 leads and 27 sales. Your overall visitor-to-sale conversion is 0.27%. The biggest lever is usually opt-in rate.
What This Means
Each customer is worth $432 over their lifetime. You can afford to spend up to $432 to acquire them. Your LTV:CAC ratio of 10.8x is excellent (3x+ is healthy).